Armani

Giorgio Armani S.p.A is an international Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry. By the end of 2005, estimated sales of the company were around $1.69 billion.

 

I have looked into "Armani's" Collection of men's underwear as the photo shoots are mostly taken in a bedroom or on top of a bed linking into my project. These images of David and Victoria Beckham appear to have a sexy revealing aspect as they both sit on a bed in little clothing posing in a seductive way.

When Calvin Klein used advertisement similar to these images there was major interruption from campaigns and arguments against the ads because of sexist poses and revealing explicit images able to be seen by young children in day to day lives. This campaign was seen as a big thing which caused disruption throughout the brand for some time, although when Armani were to bring out these ads nothing was brought up about them. This mainly may be because Armani have used a well known celebrity couple sitting them in revealing clothing in seductive mannerisms, although the poses that they created weren't seen to be sexist or too much for an advertisement. This shows that the model choice in a shoot is important on the message the image is giving off, and whether the model is the right person for that particular shoot. This is something I am going to need to take into consideration when choosing my models for my two final looks as they need to show that they fit the role of who they are posing to be.